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Anyone who tries to compare virtual and analog races will find more parallels than differences. The Recode the Race campaign tells the stories between the two worlds and introduces the team in four different episodes. Each one tells the background story of the new team members and at the same time builds a bridge between digital and analog motorsport. An overarching manifesto movie combines all four episodes into one movie to ultimately express the racing DNA of Porsche and their sim racing future.
“The Future is upon us”: In this episode, we look at how Porsche Works Driver Mitchell deJong, from the new Porsche Coanda Esports Racing Team, recoded his reality: from being a X-Games rally champion to becoming a signed Porsche Works Driver.
Sim racers are athletes: This episode looks at Porsche Works Driver Mack Bakkum, from the new Porsche Coanda Esports Racing Team, and how he recoded his own professional sim racing lifestyle through a driver-focused routine.
Virtual motorsport takes more than just driving skills: In this episode we meet Porsche Works Driver Joshua Rogers, from the new Porsche Coanda Esports Racing Team. We learn how he used his intuition to recode his abilities, making him one of the most competitive sim racers in the world.
Success starts with mental fortitude: In this episode, Porsche Works Driver Tommy Østgaard, from the new Porsche Coanda Esports Racing Team, shares how he applied extraordinary focus to recode his approach to racing and compete on a global stage.
Through collaborations with Porsche and Coanda Esports, thousands of spectators were thrilled when the campaign and the new team were presented in a broadcast on Twitch. An historic moment for the brand and the first step into a future filled with exciting technology and thrilling races.