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From Kurfürstendamm to the world: BBDO makes dream destinations interactively accessible for Lufthansa
An innovative Lufthansa advertising campaign transports pedestrians to their dream destination, making them part of a living advertisement.
BARMER chooses BBDO
BBDO prevailed in a highly competitive tender and will provide comprehensive support to BARMER, one of Germany's largest statutory health insurance companies. The contract includes brand strategy and positioning, creative work, brand experiences, and performance-oriented marketing activities. The collaboration begins in October and is initially planned for three years.