WATCH THE CASEFILM
- 11 Year
More Product Orders
Increase In Donor Registrations
Decrease In Registration Age
Saved So Far & Counting
We launched the idea on a special day (World Kids Cancer Day) with the charitable help of over 100 German key influencers including: gamers, musicians, beauty vloggers, celebrities and sports stars. They were tasked to take a photo of the Life Lolli on their tongues with the #lifelolli hashtag to start the movement.
In the end, people didn't just donate their DNA. They also donated their reach on social media. This created a cycle that increased the campaign's reach, as each lollipop ordered generated even more orders.
The campaign was generously supported by various media including TV, print, OOH, event and digital ads. Everything led to our website where a Life Lolli can still be ordered for free.
Life Lolli can even be found in selected stores across the country. This created a completely new channel to recruit more stem cell donors.
Not only can people donate their DNA to the national register but they can also donate their picture to social media with the hashtag #lifelolli. This created an efficient loop that extended the reach of the campaign because every Life Lolli that was ordered generated more orders.