11 May 2015 BBDO Düsseldorf celebrates Delicious Destruction

News  BBDO Düsseldorf celebrates Delicious Destruction

BBDO Düsseldorf / May 11, 2015

Düsseldorf advertising agency creates mouthwatering ad for new "trendy desserts" from Dr. Oetker

A head-on collision between lemon cheesecake and a mixer or between triple chocolate and caramel, all of which are torn apart in the process: probably never before in Germany's advertising history have delicious desserts been taken apart like this. Then poured into stylish glasses – every spoonful sheer enjoyment.

BBDO Düsseldorf features Dr. Oetker's trendy new desserts as "Delicious Destruction", the name of the ad. As BBDO Düsseldorf's Creative Director Veikko Hille explains: "For this fantastic, innovative product, containing delicious chunks, we were looking for a slant that is totally new in the food sector. The fun factor in this clip is that delightful, mouthwatering things are being destroyed in a wonderful way – and then mixed together again so that they are even more delicious." The spot is backed by a sound track in the style of an action film – far removed from the conventional advertisements for desserts.

This unusual food-mixing commercial was filmed by the rising star of the Italian food scene, Sergio Bosatra. The 20-second ad will be featured from May 11 onward on popular private channels, with additional online advertising for specific target groups. BBDO's sister agency OMD Düsseldorf is responsible for media planning and placement.


Responsibilities at Dr. August Oetker Nahrungsmittel KG:
H.-W. Beckmann, C. Kossmann

Responsibilities at BBDO Düsseldorf:
Account Management: Holger Bengel, Gabriele Schüle, Verena Schödel, Malte Janssen
Creative Department: Veikko Hille, Antje Schnottale, Klaus Meuriße,
TV Department: Cathrein Offermann
Production: Cobblestone, Hamburg; Tablespot, Mailand
Director/DOP: Sergio Bosatra
Post-Produktion: Tablespot, Mailand; Pirates `n Paradise


Contact person at BBDO Group Germany:
Ulf Brychcy
Director Corporate Communications
BBDO Group Germany GmbH
Tel: +49-211-1379 8430
Mobile: +49-173-705 8134
Email: ulf.brychcy@bbdo.de