#ENDviolence

Violence leaves its mark.

Worldwide, three out of four children experience physical or psychological violence. And yet, in our society, violence in parenting is still often overlooked, tolerated or perceived as inevitable.

#ENDviolence makes visible, what is mostly invisible: the effect violence has on the inner soul of children. We are telling the story of three children’s different experiences of violence and show how this violence leaves its marks.

WATCH THE FILM

Key Results

Great Work, Works Great

2.3M

485K

2.7M

Reach in Social Media

Social Media Engagements

Media & Social Mentions

A taboo becomes a topic in social media.

We launched the campaign with the support of high-reach influencers. They not only encouraged people to share the film - they also produced content themselves, taking on the perspectives of the victims and thus urging them to take action against violence.

Social media against violence.

Especially for social media, we created, tested and optimised a variety of assets that drew the community's attention to the sensitive topic.